The long, and strange, pitting Microsoft and Yahoo corporate interests against each other are over. The two companies are teaming up in order to counter Google’s massive stake in the search engine and advertising business.
Reports state that Yahoo will be using Microsoft’s Bing search engine as a replacement to their own while the company will beef up its advertising network and attempt to lure in more web traffic. Fittingly Yahoo (via AP) has more:
A 10-year deal announced Wednesday gives Microsoft its best shot yet to show its new search technology, Bing, is as good as or better than Google’s. Microsoft also hopes to use Yahoo to divert sales from Google, which generates more than $20 billion a year from ads.
Gaining access to Yahoo’s audience would instantly more than triple Bing’s U.S. market share to 28 percent. That’s still a far cry from the remarkable 65 percent of U.S. searches handled by Google, according to the research firm comScore Inc.
The combination makes for an interesting pairing but who knows how well the web portal and software maker will work together.
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