According to the GreenFactor study conducted by firms by Strategic Oxygen and Cohn & Wolfe, Dell takes home the honor of being named the greenest brand among IT buyers. Among the factors considered in labeling IT wares “green” are “efficient power consumption, recyclable/reusable packaging, recycling offers for older equipment, use of non-toxic materials, or making investments in future “green” concepts such as alternative materials.”

Although other companies like IBM, HP, and Microsoft scored well among the study’s 3,500 enterprise IT decision makers across 11 countries, Dell’s recycling program resonated with IT managers and C-level tech executives.

..Global IT buyers continue to see little differentiation among the various green offerings, yet brand rankings among companies shifted somewhat with Dell at 30% moving to number one, replacing HP, which fell to number two at 26%. Similar to the July findings, no single enterprise IT brand is a clear “green” leader globally and there is little statistical difference between the leaders.

But it’s no time to sit on one’s laurels…

According to Michael Gale, president of Strategic Oxygen, “As we watch companies make financial commitments to the environment with innovation and marketing, it is interesting that the differentiation among the various brands is so small. However, given Dell’s long-term and consistent commitment to sustainability, I am not surprised to see it at the top. The challenge is going to be building differentiated value over time.”

Source: Press Release [via Treehugger]